“SEO” stands for “search engine optimization.” When you or anyone wants to buy something online, you put some words into a search engine–probably Google–and see what comes up. If you don’t find what you want on the first page of results, you think of some different words and try again.

So if you SELLING something online, you need to know what words and phrases people type into the search engine when they are looking for what YOU are selling.

SEO is about learning what those words are (that’s the part called “keyword research”), then doing what is required to make sure YOUR site shows up in the top spots in the search results. That’s what results in getting you FREE traffic; you don’t pay for ads, the customers come to you through “organic” search results.

There is a lot to SEO, and there is no “magic bullet”–no one thing that will give you your desired results. I’ve been studying the subject for quite a while, and I still feel very much like a student of the process. (For one thing, the search engine companies–especially Google–keep changing the rules. It’s not easy to keep up.)

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